21 Octobre 2016
There has been a lot of discontent among Facebook promoters as of late due to the conspicuous lessening in news manage detectable quality. The more negative among us believe this is Facebook's strategy for compelling page managers to pay to propel their presents all together on get comparable presentation they once refreshing in vain. Whether this is substantial or not, the Facebook news support is transforming into an inflexibly centered advancing space – meaning you need to fight to be seen. With everything taken into account, how might you transform into a perceptible establishment in customers' news manages? In any case, you need to perceive how Facebook picks which posts will show up and why:
Gone are past times worth recollecting when most by far of your gathering would see your substance. In the blink of an eye, an ordinary of around 16-17% of fans will see each of your posts. You've no doubt thought about EdgeRank before yet may not totally observe decisively what it is. You're not alone! Basically, EdgeRank is the condition that Facebook uses to pick which posts will show up in a customer's news feed. The EdgeRank estimation is Facebook's key part to making sense of who is going to see your post, and if you can perceive how it capacities, you can endeavor and improve your presents on suit it. There are a huge amount of articles out there that go into amazing significance about EdgeRank, however all you really need to know are three key segments: affection score, weight and time.
Affection score measures how strong your relationship is with a customer in perspective of association. The all inclusive community who are as frequently as could be expected under the circumstances commenting, cherishing or sharing your presents are going on have a more grounded favoritism score, and in this way will be the all inclusive community who will presumably watch your posts in their news sustain. The accompanying segment, weight, suggests the largeness of the collaboration with your post (e.g., a comment or share passes on more weight than a Like). So if your post is getting a lot of comments and also shares, it will be (theoretically) appeared to more people. At last, time is a basic one – the more settled the post gets, the less material it gets the chance to be, which suggests that it will appear to be less and less in the news empowers of fans after some time. So now that the particular stuff is out of the way, in what way would you have the capacity to consider the EdgeRank computation to make your Facebook page and posts more self-evident? Here are 20 considerations:
1. Do whatever it takes not to POST TOO OFTEN
This one is a normal trap. You set up a Facebook page and start getting fans, yet then you get it in your mind that now that you have a channel and gathering you ought to dependably sustain them content. No! Never post just to post. There is no charm number for how frequently to post in a week, nonetheless I occasionally recommend more than once consistently – unless you have content that requires favorable movement and is imperative to the overwhelming some portion of your gathering. You sometimes lose fans for not posting content, yet rather you can lose fans (or have your posts concealed by fans) in the event that you're posting on numerous occasions. Besides, the more posts you set up, the less engagement you may get – which will impact your EdgeRank.
2. POST ENGAGING CONTENT
This one is a completely gigantic simple choice. The better and all the all the more spellbinding your substance is, the more correspondence you're going to hint at change your EdgeRank will be, which infers more people will see the post. Screen how every one of your posts perform and truly soon you'll perceive what content your gathering discovers secures. By then post more like that.
3. Use IMAGES AND VIDEO
Content redesigns are debilitating (incredible, on occasion) and don't rise up out of whatever is left of the news sustain. Points of interest exhibit that photo accumulations get 180% more engagement, photos 120% progressively and recordings 100% more. In light of these number, it's definitely not hard to see why you should post pictures and recordings at whatever point possible.
4. Choose THE BEST DAYS AND TIMES TO POST
There is every now and again conflicting data on when the best time to post is and to be totally straightforward, I think it absolutely depends on upon who your gathering of spectators is. Points of interest have showed up (and this is as per my practical experience) that people attract most with pages are 18-24 year olds from 9-10pm. In any case, in the event that you're not concentrating on 18-24 year olds, this may not be the perfect time for you to post. On the off chance that you're concentrating on moms, conceivably weekdays would be the best time, or perhaps evenings. My proposal is do some testing of your own by posting at different times for a month, then checking which days and times got the best results. By then, begin posting your most invigorating and attracting substance at those times.
5. Ask for that YOUR COMMUNITY CHANGE THE SETTING TO GET NOTIFICATIONS
So this one may not work marvelously, yet rather it's legitimized paying little heed to a shot. In case you float over the "Favored" catch on any page you're a fan of, you'll see there's a decision to get notices from that page. If you post a redesign drawing closer your gathering to do this for your page and inspire fans to eat, your post detectable quality is positively going to increase. I wouldn't expect a significant number of your fans to do it, yet paying little respect to the likelihood that it's a little rate, it's so far going to offer help.
Show up in News Feed
6. Propelled POSTS
On the off chance that its all the same to you smoldering through money, you can assemble the detectable quality of your posts by propelling them by method for the news support. This basically suggests you pay some place between about $5-$200 to extend the presentation of your post to either essentially your present fans, or your fans and their mates. As ought to be clear in the screenshot underneath, for my circumstance, spending a most outrageous of $10 would get my post an extended reach of around 1.26k-2.34k (fans and partners of fans). It's a touch of disturbing because that is absolutely what Facebook needs you to do (smolder through trade keeping out mind the ultimate objective to get your posts seen), yet meanwhile it can be to a great degree effective.
7. Request FEEDBACK
This is an incredible thought in light of the way that not simply would you have the capacity to get up to 90% more engagement than your ordinary posts, in any case you can in like manner procure essential information and contemplations in case you ask the right request. It might mean a nonexclusive question like "What's for dinner tonight?" (which might be relevant to a food advantage brand), or it could be something like "What do you consider _____?" or a crowdsourcing style of question like "What shading do you think we should add to our extent of _____?" Asking questions gets more comments, which are weighted heavier than Likes, which along these lines is unimaginable for your EdgeRank and will get you more detectable quality. So do it!
8. Subtitle CONTEST OR FILL IN THE BLANK
Really, I'm not a lover of these two sorts of posts, in any case they accomplish generally watch entirely incredible engagement if your gathering is adequately immense. Essentially, you post a photo and demand that your gathering of spectators think about an engaging/captivating/appropriate subtitle OR you can post a substance update with an unmistakable and train them to fill it in, for instance, "This weekend I'm going to _____." If this suits the tone, personality and substance of your page, then give it a shot. Things being what they are, it's driving comments rather than Likes, which is better for your EdgeRank.
9. Supportive QUOTES AND IMAGES
A standout amongst the best ways to deal with get engagement (dependent upon your group) is to post an enticing quote or picture. Preferably, this relates somehow to your business (e.g., work out related quotes and pictures for rec focuses and wellness mentors). Facebook customers eat this stuff up, so if it fits in with your picture character, do it!
10. RUN COMPETITIONS
People revere free things, so permit them to win a couple. Posts about contentions get high engagement on your page, and if you propel your resistance by method for Facebook advancements or distinctive means, it's sensible your Facebook social order will grow hence. Just guarantee the prize is appropriate and you hold quick to Facebook's T+Cs and you're prepared.
11. Ask for that PEOPLE SHARE YOUR PAGE/COMPETITION/POST
This one is in like manner to some degree gooey, in any case it can work. If you require something, ask for it. A great deal of associations routinely incorporate a "share to _____," "Like if you agree" or essentially just demand that their fans Like, comment on and share their posts. It may show up to some degree tense from time to time, be that as it may it gets occurs.
12. BE FUNNY
Nothing gets engagement like a diverting post, photo or video. Endeavor to be astute (without making a not too bad endeavor) and you'll see that your engagement will augmentation and henceforth will your EdgeRank! Voila, your Facebook posts are unexpectedly significantly more self-evident!
13. FACEBOOK OFFERS
Facebook offers are a remarkable way to deal with get presentation for your Facebook page and your business AND make bargains. In case you have altogether, consider propelling it by method for a Facebook offer – it's basic for fans to recuperate and when they do, they send a wonderful viral message into the news supports of their colleagues. You can moreover propel this by method for a Facebook promotion campaign to get extensively more presentation.
14. COUPONS AND SALES
People love free things, yet they moreover value getting refunds. Give select coupons, coupon codes or arrangements